This is a place where I will be updating any analogies I make....as I was recently called by a prospective client, "The King of Analogies":

4/24/09 - In reference to us not having done a traditional marketing analysis before - "it like a condo builder who builds great condos and he has a friend who wants him to build a 2-story custom home, can he do it and do it right? Yes, has he done it before, not exactly.

5/4/09 - In reference to helping our clients get what they want. Our clients want to go to the beach. They want to have fun and play in the sun and water, but that's all they know. What beach should we take them to? Indiana Beach? Lake Michigan? Maui? Bora Bora? The point is, without research, asking questions and planning, you might end up at a beach, but not the one you really wanted. The same goes for web design. You have to love when clients say they want a new website or they want internet marketing, but don't want to pay for the plan...it is a recipe for disaster!

5/26/09 - Set the scene. My wife is showing our 6 year old daughter why she should be thankful for the food we have. She shows her a picture of a poor, starving african child, who is barley alive, crawling to a UN peace tent to get food, nearly dead mind you, with a vulture lurching in the background waiting for the child to die. I say to her, teaching a kid about why they should be thankful for food is like teaching your teenager about sex by showing them a Jenna Jameson Porno....while effective - it is probably a little over the top!