Thought I might throw this in as well !

Under the heading "Where should I go for ideas?" the authors write that you should visit your competitors' websites. I'd say a better plan would be to enlist a competent Internet marketing company to come up with fresh strategies and ideas. Just because your competitor has a website with different features than yours doesn't mean it's effective. Finding what works for your company's website takes planning, implementation, and testing.

Todd Muffley

President

Plan B MarketingCarmel, Indiana